Poster that represents the Moulin-Ruge The Dancer May Milton, created by the French painter Toulouse-Lautrec. They are simultaneously an advertising tool, a political weapon and an independent art form. Ancient posters currently stand out in the Musée d’Orsay in the exhibition “Art is in the street” (until July 6), which shows 150 posters that show an important phenomenon of the 19 years 19Th Century. From music rooms to tourism, these pieces illustrate the revolution of the leisure, adorn Morris’s columns or cover walls released by the law of July 1881 that reduced publication restrictions. The creativity unleashed by these posters quickly captivated artists. The avant -garde movements hugged them, transforming the capital into a colorful outdoor museum. “The challenge for the Hierarchy of the Arts is together with the role that the artists and the pronents of social art, assigned to posters in the dissemination of art and public education,” said curator Réjane Bargiel in the catalog of “Art is on the street.”
The phenomenon was immediately accompanied by an “Affiche-Mania”, an acute collective fever backed by non-commercial impressions distributed in specialized bookstores such as Edmond Sagot, ancestor of the Galerie documents of today, located in Rue de Seine in Paris, part of whose collection was sold by ader on April 2 and 3. Henri Beraldi, a writer and collector of 19 19.Th-The posters of the century, justified it like this: “Let’s leave aside the question of great art and minor art; isn’t it the ideal that art should be present in everything, only in the most ordinary objects?”
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