No New York could get lost on the way to One Wall Street, a 50 -story skyscraper located at the intersection of the American Financial Street and Broadway iconic. Erected in 1931, it is one of the splendors of the business district of Southern Manhattan, an Art Deco jewel similar to Empire State Building or the Chrysler building, full of offices and apartments. His lobby once houses the fixed reception hall of a bank.
Nicknamed the “Red Sala” due to its walls of red blood and interwoven gold lines, it had been inaccessible and abandoned for decades. Then, on the night of March 21, the first guests to discover the renewed great hall were surprised. Even the unnecessary Anna Wintour, editorial director of Condé Nast Publishing Group, whose offices are close, seemed impressed.
On this first spring day, it is appropriate for Printemps to open in this famous New York building. The French department store chain did not have a location in the city. And even if many attendees fought to pronounce their name is correctly, the atmosphere was cheerful. A joy that would vapor 10 days later, on April 2, when Donald Trump announced an increase in tariffs and a 20% tax on European products. But on March 21 in the Red Sala, I still had the hope that the US president would not continue and that the global economy would not hesitate.
Salons, bathrooms, niches
With optimism, the brand brand of the Qatari Disa Investment Fund, which also has the One Wall Street Building “a first step in the United States,” he smiled at its president, Jean-Marc Bellaiche, in early March. He described “the obviousness of the location” for what “is not a department store” (the phrase “or a departmental store” was labeled by an artist at the entrance), but rather “a puff pastry” that covers 5,000 square meters, 10 times smaller than the flagship store in Boulevard Haussmann in Paris 9 9 9Th District. It has five dining areas, as well as accessories, products ready for use and beauty.
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