We have almost left speechless that exalt the virtues of living and working in France. But for a few lucky ones, living in France is not just about enjoying the lifestyle; It is also an opportunity to build a personal brand and turn your experiences of expatriates into a business.
Social networks have resulted in a wave of influential people for expatriates in France who share their trips, ideas and advice with committed audiences. These are just some of our favorites that show the many ups and downs of life in France, and show that it is possible to be an influencer of successful expatriates.
Our influencers of favorite expatriates in France
1. Jay Swanson (YouTube, Instagram)
A Paris resident for a long time, Jay Swanson is one of the best -known expatriate youtubers in France, and for a good reason. Its content is not only well produced, it is also image and information, including everything, from the hidden gems of Paris, to crime and scammers, to the wonders of a French McDonalds.
Jay’s background in narration and photography appear in his videos, which are extremely what does not matter the subject. It also had a unique vision of Paris when the Covid blocks experienced its duration, since it documes the fascinating and occasionally heartbreaking video below!
Look: “My little Parisian apartment – Life in 140 square feet (13 m) – in quarantine [Paris Apartment Tour]” – YouTube
2. Not even French (YouTube, Instagram)
Once among the most known French expatriates YouTube channels, not even the Frenchman is now sadly missing, since his theme has moved from Paris. However, in our opinion, it remains a fantastic repository of expatriate knowledge, and an example to follow them.
The host Jessica is a native of New Zealand who shares her experiences that adapt to life in France. Its YouTube channel covers everything, from cultural differences to language struggles irreviviously, and is not afraid to address hard or muddy subjects. It is an honest and refreshing version of the experiences of expatriates, which is undoubtedly why it relates to so many, and why it is a pity that it is no longer active.
Look: “Why don’t the French fattens: the real reasons!” – YouTube
3. This French life (Instagram, YouTube)
This French life is a channel that we believe it deserves more love. Shannon Pratuch’s videos are a bit of ‘Cottagecore’ French, which provide a loving and domestic look in everyday life in France. While covering the usual travel tips, the best videos of this French life are about the practices of house houses, from dinner ideas to garden tips.
In addition to well edited and produced bees, the videos of this French life are a unique combination of showing the life of French expatriates and at the same time provide advice you can use at home, wherever it is. His last series is about French -inspired meal ideas, all prepared with fresh ingredients in a beautiful field kitchen.
Look: “The best French butter apple cake you ever tasted!” – YouTube
4. Isabelle Bertolami (Tiktok, Instagram)
An entrepreneur in two positions, Isabelle is the founder of the Propre Baby skin care company, as well as an Expatrious influencer. His enormously popular Instagrak and Tiktok accounts document life as an American mother in France, and the process of raising a child with her French husband.
Its content covers practical aspects of the experience of expatriates, such as the presentation of taxes, as well as the most glamorous aspects of French life. Food is an important approach, as well as cultural differences between France and the United States, building bridges at a time when we might need them.
Look: “Mom Life in France” – Instagram
5. Tiffanie Davis (Tiktok, YouTube, Instagram)
Originally from the United States, Tiffanie Davis has built a strong presence in social networks around her unique experiences as a black expatriate in Paris. Its content covers a luxury lifestyle, visits of apartments and travel tips, which does it mainly (but not completely) aspirational.
Together with the typical influence rate, it also explores difficult moments, whether they are the cultural pastes of false, starting again after 30, or having to suddenly move home. Althegh Tiffanie has also left Paris for now, he is still active online, and his visits back to the city after years living there sacrifice another unique angle in French life.
Look: “They expelled me from my apartment in Paris! | Life abroad (the fight)” – YouTube
How to start a business like influencer in France
Being an influencer is a dreamed work for many, but it may not be something that you consider if you already live in France, or even if you plan to move there. What the previous influencers should show it is that it is possible to make a great content in an organic way that can evolve to a business, provided that the following tips take into account.
1. Find your niche
The most successful exhibitioners of expatriates have a clear niche, either life in the city, language learning, food, travel or rural life. With many popular influential people living in Paris, showing a different side of France can be a great option if that fits their expatriate experience. Regardless of what you choose, it must be an area that excites it and where you can provide a unique value, ideas and old people to your audience.
2. Choose its platform
While many influencers are active on multiple platforms, starting with only one or two can help you build a solid base. Tiktok is ideal for fast and viral content, and its algorithm helps discover and launch a new talent.
YouTube allows a longer and deeper narration, but it is more difficult to highlight, while Instagram is perfect for impressive visual snapshots of your life in France, and a great platform to share more personal moments.
3. Be consistent and authentic
Publishing regularly and interacting with your audience is key. Sharing real -life experiences: the ups and downs of the life of expatriates, not only the perfect moments for the image, can help you connect with the most raised people and find a audience in other expatriates who seek help and advice. Authenticity is always the key to the success of social networks and can overcome the first production problems or the false steps to help you grow a loyal follow -up.
4. Monetize your content
Once you have a compromised audience, you can start exploring opportunities to monetize it. Sponsors can start looking for it when they reach a certain number of followers or subscribers, but try to be Chosey, and only select brand associations, affiliate schemes or sponsored publications that they really like and what fits their spirit and audience.
Related article: Start your business in France in 8 steps
Approximately time, you can even consider creating your own products such as electronic books or online courses to help other expatriates, or write a book to tell your experiences as a whole. Platforms such as YouTube and Tiktok also sacrifice direct monetization opportunities through advertising income and creators’ funds, providing an incentive to continue advancing on their influence trip.
5. Understand the commercial side
If you plan to turn the influence into full-time work in France, you must register as a personalized professional (self-understanding) and ensure to comply with French tax regulations. You can read our publication about the different types of French commercial structure here, or simply contact for help, do not hesitate to communicate!
6. Build a community
One of the greatest advantages of being an influencer is the ability to connect with people with related ideas. Get involved with other expatriates, respond to comments and collaborate with other influencers where you can. Building a strong community around its content not only improves the commitment, but also increases the opportunities for associations and collaborations, which gives it a signal impulse and some new useful connections (and perhaps even friends!).
7. French culture embraces
The public loves seeing encouraging influencers in local customs, either learning the language, trying French cuisine or understanding the peculiarities of French bureaucracy. The expatriate content is not distulating interesting when it is predominantly comes from their home, and shows nothing of ‘real’ France. The more you adopt your environment and interact with people, the more identifiable and interesting your content will be.
The emergence of expatriate influencers in France shows that living abroad can be more than a personal adventure, it can also be a career. Either through YouTube, Tiktok or Instagram, there are endless ways to share their unique perspective on the life of expatriates in France and build a community that follows its trip of expatriates.
If you have ever dreamed of turning your life into France into a prosperous race, or starting a new one, there is never one leg a better time in time. France is an inspiring place with infinite opportunities for the content of social networks, as well as all kinds of other businesses and with the right approach, you can also turn your experiences into a sustainable business. If you make the jump, let us know, we hope to see what you think of!
