The General Assembly of Bewers of Europe has chosen as its new president, Christian Weber, CEO of Karlsberg Brewery and current president also of the German Brewers Association, the Bond-Bund Deutscher.
Weber is the fifth generation of his family to direct the Karlsberg Brauerei Kg Weber, to give the brewery his full name.
He is also a long -standing member of the Board of Cerveceros in Europe, since he has previously served as his vice president.
Weber takes care of the Lasse Aho Casco, who has directed the European beer ship as its president about what has been a “particular challenging” five years for the European beer sector, prevented by a global pandemic, closes the sector, the spiral, the spiral, the spiral, the stressful form, the parking lot, and the spiral, and the spiral, and the spiral. Atmosphere.
Aho Aho, who also renounces the Board of Cerveceros of Europe, for his service over the years, Weber said that “the experience of Lasse and the quiet behavior have been highly appreciated, first as a member of the Board, then as vice president, and finally as president of the brewers of Europe. “
Founded in 1958, the brewers of Europe gather the associations and companies of the national brewers from 28 European countries to represent the more than 10,000 brewers in Europe towards European and global institutions.
Together, beer in the European Union creates more than 2 million jobs, with an annual consumer expense of € 110 billion generating an average or € 52 billion in added value and 40 billion euros in government tax revenues every year.
Weber shared his conviction that the European level is becoming increasingly important for our industry, stating: “The challenges and opportunities we face every day as an association and in breweries do not stop at national borders.
“It is important to strengthen the networks and the exchange of experience, beyond the existing association structures and collectively support policy frames that are suitable for the purpose. The Bewers of Europe is a great association and very respected.
Citing key political issues such as bureaucracy and excessive regulations, energy costs and packaging policy, Weber emphasized: “Strengthen the dialogue with those in charge of formulating policies, clarifying the positions of the book industry and leaving the positive case of beer in today’s world and the future is where I would like to obtain my contribution, for the benefit of all breweries.
Although we still have a commission and the relatively European Parliament, I am sure that the brewers of Europe and its members, together with the rest of the beer value chain, can be valuable and responsible partners to help Europe in the future for their pursue.
Weber, studied economy at the University of Edinburgh and then worked in the food and beverage industry abroad, even in Switzerland and Ghana. Weber then worked for Heineken in Austria. In 2010, he joined the brewery of his family Karlsberg Brauerei Kg Weber. Before being elected president of the Association of Cerveceros Germans (DBB), Christian Weber was vice president of DBB and the brewers of Europe.
