As we live in a fully digital society and our companies increasingly need to make themselves known worldwide, Business France launched in December 2023 the tailor-made Business France Marketplace, a platform for international professional buyers who can access in one click an overview of the best French products and expertise available for export.
To strengthen the growth engine of export e-commerce, the Business France Marketplace is expanding its offer and opening three new sectors: healthcare, decoration and clothing. In 2025, new sectors, particularly in industry, will enrich the range of products offered.
The Business France Marketplace is part of the “Dare to Export” plan, unveiled on 31 August 2023, which aims to boost French exports by increasing the number of exporting companies to 200,000 by 2030. It is one of the key solutions in the “digitalisation” component of the plan and is helping to revolutionise the export culture in France.
The Business France Marketplace is completely free for French companies and is run by Business France teams worldwide. It offers three major advantages:
More international profiles, by making products and services accessible to thousands of qualified and certified foreign buyers and by benefiting from individual and collective communication actions carried out by Business France throughout the year.
It is directly accessible to these buyers to develop their sales. Each company can also maintain the relationship with foreign customers that they meet at trade fairs or during missions to recruit potential investors.
Companies can benefit from a practical and educational platform to digitize their offer and let their employees grow in the digital transformation. They can also consider expanding their digital presence to other e-commerce platforms.
