“No Gearheads” now have the opportunity to design their own cars.
Last months, a Reddit image appeared or in a small unidentifiable truck in a parking lot in Los Angeles. The sighting was first observed by Cars Right after Techcrunch He informed that Jeff Bezos was doing a “affordable” vehicle through a “secret startup” called Slate Car.
Related: I tried to buy a car on Amazon. Here are the pros and cons.
Internet detectives come together quickly (and Techcrunch confirm) that the truck in the reddit image wax The concept car by real slate.
Now, the company is ready for reservations, and customization is key. Everything is customizable, from the exterior appearance to the color to the inner knobs.
“We believe everyone should customize their car,” says the website. “But vehicles are not dollars to be customized by no glasses (we love you, gears). So we change that.”
Provided by Slate Auto
In a video that announces the new “simple and radical radical, affordable slate truck” in X, the CEO Chris Barman said that the price begins in the “mid -20s”, he thought it will be closer to $ 20,000 (after federal tax credits of EV). The electric truck of a mountain will be delivered to customers at the end of 2026. The company is based in Troy, Michigan.
People spoke. We build. Know the simple and radically affordable radical board. Reserve yours at https://t.co/y5rkoifcro pic.twitter.com/uvszvpdkwv
– Slate Car (@Slateauuto) April 25, 2025
“There is a massive population of people out there, it is a safe, reliable and affordable transport; there are simply not many alternatives for them,” said CEO Chris Barman to Business Insider before the official presentation.
Related: The affordable truck of the electric vehicle ‘Secret’ has just seen in Los Angeles
One way in which the company keeps it affordable is through its customization options. For example, trucks are wrapped, not painted and can be changed to a client’s whim.
“With other cars, choose your color when you buy it, and that’s,” says the website. “With a board, you can choose its color whenever, and change it whenever.
The wrapping kits will begin around $ 500, according to the company. (I thought about maintaining the simple gray axis according to Reddit’s revelation, it will still stand out).
What is this car?
Byu/Discosranger09 Inhatisthiscar
The founder of Amazon, Bezos, Mark Walter (owner of most of Los Angeles’s Dodgers and CEO of Guggenheim Partners), and the investor Thomas Tull has helped the new car company to collect at least $ 111 million, for Techcrunch.
NBC reports that, according to a document presented to the stock exchange and values commission, Melinda Lewison, head of the Bezos Family Office, is the new director of Auto Slate.
