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When you are building a franchise brand from scratch, one thing is safe: you are the helpless. But you do Have one thing that can immediately differentiate it from any other emerging franchise: its history. And the most effective way to share that story? Video. It is not a corporate announcement, nor a presentation of statistics slides, a real, emotional and human video, the founder – Talking about why you started this brand, what it means and where you are taking it.
Emerging franchisors are often dedicated to prioritizing sales mallets, FDD and digital ads. But if you are not capturing the story that feeds its mission, it is omitting the only thing that generates confidence faster than anything else.
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Matters more when you are new
Let’s be honest, when you just start, you will not win with the brand’s recognition. Its port is scale to 500 units. You are not in each corner of the street. And that’s fine, because you are what you do Having is the power to connect through the truth. Franchise not only look for a number, but they want to believe in leadership: they want to know that the person behind the brand is one of those who can trust.
The conclusion? If you send emails from 20 pages or cold dissemination, but you don’t have a founder Video on your website, it is possible that the real connection is being lost.
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Why is a founder story so effective?
In its nucleus, a founder video It is a bridge, a way of transferring belief. It answers the question that each potential franchisee is asking in silence: “Can I see myself as part of the future of this brand?” A great founding video shows their “why”. He reveals his first days, his mission, his challenges, his passion. You don’t need to be excessive, you just need to be real.
I have worked with franchise brands in all industries, from domestic services to food, and brands that grow quickly have one thing in common: they lead with heart, not exaggerated. The franchise is not buying a product, they are buying a trip. Then, before telling them about their systems and processes, say why this cares.
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History, no script
You don’t need a script, you need a story. This is what I reached each emerging brand before pressing the registration:
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Movie in a place that means something. His first store, his garage or the kitchen of his childhood: creates an emotional context.
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Let it flow naturally. Speak as if you were telling a friend what took you here.
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Keep it less than two minutes. This is not a key note. It is a spark.
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Use real images. Show your family clips, early prototypes, handwritten objectives, anything that makes your story come true.
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Close with your vision. Tell them where the brand is directed and invite them to be part of it.
This video child builds a human bond before the franchisee knows you. Open doors. Singtens Skepticism. It becomes cold with curious believers.
Founders to underestimate the value of showing camera. They say: “I don’t like being on video” or “I’m not good in camera.” Here is the thing: you don’t have to be perfect, you have to be present. The founder’s video is not about charisma. It is a connection. Simply tell your story, you show the world that you are not hiding behind a logo. You are leading with vision. And when people see that, they lean.
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Other videos to create
Once you have your story captured, it becomes the anchor of your brand’s message. From there, emerging franchises build a video library of video to support Recruitment, Training and operational efficiency.
Here are 10 powerful video types to add after the history of its founder:
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Franchisee recruiting video
A short and emotional piece that shows the opportunity from the point of view of a franchisee. -
Day in the life of a franchisee
Help perspectives see how real work looks, and imagine themselves doing it. -
10 -minute training video
Incorporation content that scale without repeating yourself. -
Operational Training Support
Demonstrates key processes and systems in visual format. -
Consumer Testimonial Video
Highlights happy customers using their service or product. -
Brand Story highlighted reel
Compare moments of events, openness and interviews. -
Introduction of leadership team
Humanizes his team beyond shooting and bios. -
“Why now?” Video
Explain why this is the time to invest in your brand. -
Videos of franchisee spotlights
It has the history of growth, resistance or impact of a franchisee. -
Central values and mission video
Reinforces culture and what the brand represents.
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A blank canvas
Being an emerging franchise does not mean that you have to act as such. It means you have a blank canvas, and your story is the brush. Start with a video. Do it human. Do it real. And observe what happens when people begin to see songs on their trip. If you take the growth of your brand seriously, not just talk about your business, tell your story. In video.
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