“Designed by Apple in California. Assembly in China”: the phrase printed on iPhones encapsulates the economic model that has made Apple prosperous for two decades. The alleged reciprocal tariffs that Donald Trump wants to impose threatening this model to such an extent that the US president retreated on Friday night April 11.
This relief is crucial: although Apple is in fact the largest company in the world for market value, with a value of $ 3 billion, it seems to have fallen in the race for artificial intelligence and the struggles to release innovative products. On an undeniable sign, the investor Warren Buffett (Berkshire Hathaway) sold two thirds of his participation in the company led by Tim Cook in 2024.
The news of the exemption was released by customs and border protection of the USA. Behind the thesis, the cryptic numbers were Apple’s smartphones, Dell computers, Hewlett-Packard products and numerous chips, which are generally not manufactured in the United States.
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