The French luxury group Hermès said on Thursday, April 17, would increase its prices in the United States to compensate for the impact of the 10% import rates imposed by President Donald Trump. Famous for its Birkin bag, silk scarves and leather items, the increases would be valid on May 1, said group chief of finance, Eric Halgouet.
Halgouet did not say how many prices would increase, but said the measure “would compensate” that the tariffs would impact. “It will be a complementary price increase that we are currently ending, but that will allow us to neutralize this impact,” journalists a quarterly gain presentation told journalists.
Hermès, also known by the “H” logo in its belts and other goods, generally increases prices once a year and had already announced the increase of 6% and 7% before in 2025. This week after the price of the actions of the manufacturer of Louis Vuitton, it sank into disappointing profits.
Hermès registered global sales or 4,100 million euros in the first quarter of 2025, an increase of 8.5% compared to the same period last year. Sales in the region of the Americas increased 13.3% to € 695 million, with a two -digit growth in the United States, Canada, Mexico and Brazil, said Halgouet.
US sales were interrupted by forest fires in Los Angeles, forced the closure of two stores for several days, and snowstorms in other states. Trump imposed a 10% tariff on imports around the world in this, but delayed the highest druties in the fact of other countries, including a 20% tax for the goods of the European Union.
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