How do you see alienation? Maybe it resembles the elevator used by Lumon Industries employees in Rupture. The series, the greatest success of Apple TV+, represents employees who, to compartmentalize their personal and professional lives, have agreed to divide the personality into two different conscious, called “outie” and “Innie”. The “departure” comes alive when leaving the company, without memory of working life. The “Innie”, on the other hand, is activated in the office, sentenced to spend its entire existence performing meaningless digital tasks.
The transition between “innie” and “oution” occurs in the elevator of Lumon Industries. The Employee Takes Predence Over The Human, Explains Mehdi Achouche, to Lecturer in Anglophone Cinema and American Studies at University Sorbonne-Paris-Nord: “The moment is visualized by a Dolly Zoom, Illustrating and Thomfort, The Somparding and Discomfort, Bettween Bettween Bettween Bettween Besween Bettween Besween Besween Besweween Beswewen, The Seafarfort, Besween Beswewemfort. Haine (1995) by Mathieu Kassovitz, when the young suburban people go to Paris, demonstrating how much they do not belong to that city. “
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