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Reading: With Gucci sales plunging 25%, Kering sinks deeper into crisis
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Home » Blog » With Gucci sales plunging 25%, Kering sinks deeper into crisis
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With Gucci sales plunging 25%, Kering sinks deeper into crisis

Henry Blake
Henry Blake
11 months ago
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The CEO of the French luxury group Kering, François-Henri Pinault (right), speaks with the group's legal director, Eric Sandrin, in Paris, on April 27, 2023.
The CEO of the French luxury group Kering, François-Henri Pinault (right), speaks with the group’s legal director, Eric Sandrin, in Paris, on April 27, 2023. Bertrand Guay/AFP

Keing is not still sure of how to “handle” the increase in tariffs to entertaining the United States. Unlike Hermès, which will completely transmit this inflation to its sales prices, and Louis Vuitton, who has just increased the prices of his bags sold online. However, the group led by François-Henri Pinault states that it can “protect their margins through price increases,” said Armelle Poulou, Kering financial director, duration of the publication of her first quarter of 2025. 23.

It will be necessary, because the fall of sales in 2025 is expected to be significant. In the first three months of the year, 14% have already fallen, to € 3.88 billion, after a 12% drop in the last quarter of 2024. And lunch in the second quarter of 2025 will be similar “, in two digits,” said Poulou. Given these numbers, it is difficult to imagine that the situation will be “stabilized in 2025” as management was predicted on February 11 when it also published a decrease in net profits or 62%.

The luxury goods manufacturer again suffers the definition of Gucci. Their sales fell 24% in the first quarter of 2025 at a higher rate than -19.3% estimated by financial analysts, according to Reuters. The brand, which has been losing impulse for several years, has already suffered a 21% decrease in 2024 to € 7.7 billion.

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