I’m sorry, I’m a little quiet last month. I have been directed by the investigation of our Marsch state 2025 Inform that we will launch #Martechday – May 6 – Together with the 2025 marketing technology panorama. And the 2025 Stackie Awards. And a series of interviews with six industry leaders who sponsor our event this year.
We will present everything in a large and free virtual event to which you are invited.
Trust me, you will not want to lose this. So take a moment right now to Register for #Martechday 2025. It is free to attend, whether you take some of the live sessions on May 6 or see them at your convenience on demand. It will also be the first to obtain our full report of ~ 100 pages with all our data and analysis.
He TL; Dr. Or our agenda: Santa shit, there is an F-Ton metric on Marsch at this time.
(That is a technical term, by the way).
In everything seriatral, in my almost four decades (!) Or working on software and marketing, I have never seen anything like that. The Internet revolution of the mid -90s is approaching in its transformative power. But that made some good 10-20 years to play. What is happening with AI at this time is at least the same scale of disruptive innovation, but incredibly accelerated, such as watching a looming video at 5x reproduction speed.
Frans and Frans Riemersma, my intrepid collaborator in this project, we will do our best in a 60 -minute key note to break it through you.
Last year, the Marketing technology panorama It exceeded 14,000 commercial solutions, thanks in large part to the proliferation of new Native Mars of AI. This year, did it grew up? Shrink? Finally, the Companies of Apocalypse of Long Data or Marsch Saas financed by VC? (I am looking at the answer at this time and is taking all the ounces of my self -control so as not to give it to #Martechday. It is … notable, in several ways).
The long specialized tool tail of Marsch, including many new and native AIs that have appeared in recent years, the continuous years to be a fascinating combination of startups, vertical industry products, regional leaders, Ecosyst. But the greatest story is rapid expansion Hypertail Or personalized personalized construction software that low -code platforms/low code with AI have supercharged by allowing almost any person to create an application, an agent or an automation describing it in a notice. It is a conversation coding, without the code.
As Andrej Karpathy pointed out, “the new most popular programming language is English.”
In our note and report, we will share the results of our survey of Ai and martech stacksRevealing how marketing equipment are incorporating AI at a more structural level in their marketing operations. Prepare, the word “agent” can be used more than once. But we will reduce exaggeration and focus on real adoption and the fundamental changes in the architecture of the pile we are seeing in the field.
We will walk through an updated version of the stylized Marstch new gene that I shared last month. (I have decided that “knowledge systems” is a more precise description than “real systems”, for reasons that we will explain in our presentation). In summary: AI agents are changing the experiences of employees and customer experiences, but Central Platforms and Marstch battery infrastructure are the bases on which these agents operate. The battery needs to adapt, but it is not a wholesale replacement. At least not on the near horizon.
There is much more than we will cover, but I hope this gives you an idea to expect.
Following our key note, the executive experts of our six wonderful sponsors, who have allowed us to share all this investigation at no cost for you, will join me and Frans a series of sincere fire chats. These are not sales arguments. They are discussions without problems on the difficult issues that these leaders are sailing with their companies and customers in the real world, working with many main brands worldwide:
- Growstloop – Chris O’Neill, CEO
- Hightouch – Handohar tiles, CEO
- Metarouter – Greg Brunk, vice president or product
- MOENGAGE – RAVI DODDA, CEO
- Progress – Sara Faatz, Director of Community Technology Relations
- SAS – Jonathan Moran, Marketing Chief of Mars Marketing Solutions
Finally, we will close the day with the Awards 2025 Stackie Ceremony. Each year, the boxes of leading companies send a single slide that illustrates the way they conceptualize their Marsch pile. These visualizations always reveal fascinating ideas about the architectures and operational structures of real brands in the B2B and B2C markets. We chose some winners for the creativity and educational value of their entrances, but then we share the full deck of all the batteries with you.
So they go to register for #Martechday and the state of Marsch 2025. Again, you can attend as much or as little as you want, live or later at the request. But you only get access, and the first version of the report and the 2025 Martech landscape, if you register.
I hope we see you there!
