The audience research is a vital part of marketing and advertising. By understanding the needs and weak points of people who interact with their brand, you can improve your messages, SEO and most importantly, customer acquisition.
What is the investigation of the audience?
The audience research is how companies know their clients objective: their demographic data, behaviors, needs and weak points. It is the key to creating marketing that really connects with adequate people and drives better results.
The conduct of the hearing requires observing the size, composition and definition of criteria of your audience.
As a result of your investigation, you can separate your audience in the slot called segments. These people share certain characteristics, for example, their age, interest or how often they use a product.
From there, you can make your marketing campaigns, content and ads more related to your audience.
What are the benefits of audience investigation?
Carrying out the target audience research provides information that can help your business achieve your goals faster and more efficiently. That can translate into a better acquisition of customers, customer and income retention.
The audience research also helps marketing specialists to keep in touch with the people who matter the most. Knowing the average age, weak points and preferences of a group of people will allow marketing teams to see their audience as real people, instead of only an abstract concept.
The most important thing, allows marketing specialists to connect with the public more deeply because they understand how they think, behave and live.
At the same time, audience investigation can highlight opportunities and obstacles to your brand.
For example, if their competitors are trying to communicate with their desired audience, but they are not successful, the audience research can reveal why and how could create content that resonates more successful.
Its brand can develop more relevant campaigns for the public and stay at the forefront of the competition.
When conducting the audience investigation, most companies opt for Create a buyerwhich describes the ideal customer in terms of their preferred channels, messages and motivations.
People from the buyer humanize the investigation of the audience and make sure they speak with the appropriate customers in the right way.
How to investigate your target audience
The audience research is a process on -and off that can collect quantitative and qualitative metrics.
Quantitative research
Quantitative research includes facts, figures and statistics to give an overview of the segments of your audience.
These data include user demography (age, location, education and professional) and user behavior (online activity, purchase habits).
It can be collected through analysis tools that track where users are based, as well as how they get involved with their material and marketing product. Data capture forms are also effective for quantitative information.
Qualitative research
Qualitative research, on the other hand, obtains personal information from your user base. For example, it could include collecting reviews, analyze comments, outbound interviews, review the results of the survey and examine the frequent incorporation questions.
In addition, it brings together the psychographic of users, such as interests, opinions and lifestyles, through focal groups, surveys, questionnaires and feedback forms.
How do you collect this information?
Tools such as survey generators, manufacturers of questions and meetings in person can help collect audience data.
In addition, audience research tools can produce qualitative ideas, keep updated to the audience, correct and process according to the needs of your business. These solutions save time and are more precise than manual audience investigation.
Hearing research examples
There is a variety of tools and resources available to help companies carry out comprehensive audience investigations. These methods provide a deeper understanding of their customers, which can guide their marketing strategies.
Customer interviews
Talking directly to customers through the phone or in person is one of the simplest but powerful ways to meet your target audience. Real -time conversations give a window to life, motivations and customer purchase obstacles.
It also reveals purchase triggers and can generate unexplored marketing channels or materials so that it can be oriented. In addition, you can integrate customs properties into your messages to resonate more with them.
Competitive analysis
Competitive analysis involves monitoring the marketing materials of its competitors and customer participation. Includes competition social network channels, email campaigns, websites, promotional offers and customer reviews.
Staying at the top of these areas can show where their competitors do not meet the needs of the audience and present empty so that your brand fills it.
Surveys and questionnaires
Either on your website, sent by email or duration of a phone call, surveys and questionnaires are opportunities to ask your audience certain questions or qualify your experience with your brand. You can also collect more data on audiences with these resources, as well as offer rewards for customers who complete the subject.
Hearing research tools
For brands with large audiences, audience analysis tools analyze and visualize the data automatically for audience segments.
These tools can also admit with competitive analysis and demographic data of Goyond to show user’s behavior and feeling.
Let’s take a close look at the tools that can help in the investigation and analysis of the audience.
Semrush audience intelligence application
He Audience intelligence application From Semrush Application Center Create reports on the evolutionary demography of your audience, personality, the affinity of the media, the purchase of mentalities, interests, socioconomy and more.
It provides companies with data information about several social consumption segments, allowing brands involved with the social public in a more significant way.
The application has an integration of IBM Watson that analyzes the personality characteristics of the public, focusing on the BIG 5 Oceanic personality types. As a result, brands can take advantage of data around people who buy online mentalities and habits.
The application also highlights the most appropriate platforms, channels and points for brands to reach the public at the scale. The data can be seen by a total audience or the hearing segment.
Participation data can be seen for three types of content: I like, shared and influential.
In other places, users can compare data points with the national or global average, which makes it easier to detect trends and take advantage of them with their marketing materials.
Brands can also obtain influencers and partners through the application, as well as seeing how the public is involved with competitors and analyzes the unspecified public from competitors.
With this functionality, you can completely define your target audience and increase the commitment and scope of your brand.
A free version of audience intelligence is available with some limitations. The paid plan costs $ 150 per month and has nine sections of in -depth data on the public, more report options.
Traffic and market tool kit
The traffic and market tool kit helps companies to carry out effective audience investigation and discover competitive ideas on any website or industry, with coverage in 190 countries.
It includes tools such as the general market description board, which provides brands for a clear snapshot of its market, which influences the total size, leading players and competition growth trends.
For content -centered audience investigation, the main pages board reveals which pages carry the largest amount of traffic to the site of a competitor, broken down by channel (direct, search, reference, payment and more). It also stands out Tendency pageshelping you detect what you are winning or losing traction with your audience.
The audience control panel and the demographic board provide a deeper vision of its competitors are arriving. You can explore shared audience segments in all domains and understand characteristics such as age, gender and more, ideal to refine your goal.
Finally, the Eyeon tool helps monitor the activity of competitors automatically, keeping tabs in content updates, campaign releases and change strategies.
The traffic tool kit and the market causes audience research supported by real -time data is easier and more processable than ever.
Ready to better understand your audience?
Try the Semrush Audience Intelligence and Traffic & Market Toolkit application to carry out your own audience investigation and reap commercial rewards.
