Which Is Right for You?

If you have decided to start using Semrush, you may try to decide if you should go with a Pro or Guru plan.

You have come to the right place.

At the end of this article, you will have a clear understanding of how the plans differ. And what is adequate for your needs.

Semrush Pro vs. Semrush Guru: Main differences

The Semrush Pro plan covers the basic concepts such as keyword research, site audits and rank monitoring.

The Guru plan unlocks historical data, larger limits and more advanced characteristics as content tools.

	PRO PLAN	Guru Plan
For who he is	Freelancers, Solpreneurs, small businesses and small teams that manage some projects	Business scale, growth agencies and marketing equipment dedicated in medium -sized companies
Price	$ 139.95/month	$ 249.95/month
SEO projects	5	15
Daily Key Words Monitoring	500 keywords on account	1,500 keywords on behalf + chatgpt looking
Monthly tracking limits	100,000 pages	300,000 pages + JavaScript representation
Content marketing tools	Limited access	Complete access to topics research, SEO content template and SEO writing assistant
Historical data	❌	✅

General Description of Semrush Pro

The PRO PLAN provides many capabilities for smaller operations with specific needs:

• Manage up to five SEO projects: Trace the performance, spot problems and optimize up to five websites at the same time
• Carry out keyword research: Identify valuable search terms and use to obtain access to metrics that can help you find the best terms for your specific site
• Track 500 keywords on account: Monitor your daily keyword classifications to measure where you are compared to competition
• Execute competitive analysis: Take advantage of SEO tools to understand their competitors’ strategies and identify unspecified opportunities in your market
• Make SEO technical improvements: Trace and examine up to 100,000 pages each month to find problems that affect the performance and classifications of the site. And get tips on how to solve those problems.
• Build and monitor setback links: Obtain access to reports of setback links and analysis tools. Therefore, you can monitor your link profile, discover the potential customers that are worth obtaining setback links and tracking new and lost links over time.
• Measure performance in an integral way: Connect Google Analytics through the My Reports tool to show your SEO results with key events such as purchases.

General description of the Semrush Guru

The Guru Plan is based on the PRIES Foundation with expanded limits and exclusive tools:

• Manage up to 15 SEO projects: Monitor performance, track problems and optimize up to 15 domains or subdomains at the same time. All of a board.
• Track 1,500 keywords on account: Monitor the performance of keywords in several locations with multi-objective capabilities. In addition, keep eyelashes in your visibility in the search for chatgpt.
• Create optimized content for search: Unlock content marketing tools that provide suggestions to make their content of high quality and it is likely to be classified in the search
• Analyze historical performance: Identify seasonal trends and find changes year after year with historical data
• Audit complex websites or many different sites: Track up to 300,000 pages per month, including those with dynamic content and javascript, it presents a deeper technical analysis

For John Lawless, Content Manager and SEO of the United Kingdom in Limilless Digital Group, the Guru Plan was worth it:

“In all my team, we enjoy the SEO content template tool. It has helped us achieve several outstanding fragments and allows us to determine precisely what changes we should make to the existing content to classify.”

John Lawless

Semrush Pro vs. Semrush Guru: Content marketing tools

A Semrush Pro plan offers access to tools that provide a basic starting point for content analysis.

In contrast, the Guru Plan gives access to a complete content marketing workflow. Which makes it easy to plan, write and optimize the content that you probably classify and the delivery results.

This is how Guru expands its content capabilities.

Start with the research of topics to quickly find ideas of content topics. Simply enter your key seed word and click “Get content ideas. “

The tool presents a variety of related issues organized in subtópicos, each that is shown in the cards.

For example, the following example shows “heart rate”, “strength training” and “resistance training” are related sub -themes that are attracting a significant search volume.

This can help you prioritize content that is more likely to attract traffic.

Once you have chosen your topic, use SEO content template to produce an optimized scheme.

This tool analyzes the 10 best Google results for your term chosen to create detailed guidelines for you.

Then, you can start writing its content within the SEO writing assistant, which provides suggestions to improve your SEO, readability, originality and tone, all in real time.

You can even use it on Google Docs, so you can edit and optimize the use of your existing tools.

Semrush Pro vs. Semrush Guru: Historical data

A professional plan allows you to collect current information about keywords and SEO performance of its competitors.

Guru takes one step further to give access to data since January 2012. which is useful for seeing seasonal changes, how competitors have adapted and more.

Here are some places that can access historical SEO data with a Guru Plan:

• Organic Research: Analyze organic (unpaid) traffic of competitors and keyword classifications approximately time
• General description of keywords: Investigate how the search volume, difficulty and intention of a specific keyword (a reflection of what users try to achieve) have changed time
• General Domain Description: Obtain a holistic vision of the performance of a domain, including trends for traffic, keywords and setback links.

Semrush Pro vs. Semrush Guru: Range tracking

With the Pro Plan, you can track where your website is located on Google for up to 500 keywords. You will see how your positions change day by day and how visible its content in the search results in general.

The Guru Plan is based on this with two main updates:

First, when configuring the monitoring of the position, you can measure how its content works in the search for chatgpt.

If your page is cited as a source in Chatgpt’s responses, Guru allows you to track that appearance with its traditional classification. Then you can see where you are gaining ground in the search with AI.

Secondly, you can trace the keyword classifications in up to 10 different locations or devices of a project. To obtain a wide vision of your performance in these areas.

Here we show you how to configure this in position monitoring:

Open the device type drop -down type and select “+ Add new objective. “

Complete the indications for specifically its location (to the city level), the device and the keywords.

Then, you can compare all your locations and devices traced in the “Devices and locationsEyelash.

Move down to see specific classifications of keywords and search volumes for those terms in their devices and traced locations:

Detailed reports are crucial for a scale business, and these Guru level characteristics make it easier.

For Stephen Brent May, the CMO chair in Ama Houston, to be able to monitor the classifications for multiple locations is key:

“I really love the way Semrush handles the monitoring of the exhibition word position for specific locations within the US. If I have a client with offices in four different cities, I can easily see Seip in each city and change hate.”

Steven Brent May

Semrush Pro vs. Semrush Guru: Report capabilities

With the Pro Plan, you can build up to three PDF reports every month using Semrush data, Google Analytics and Google Search Console to show the impact of your SEO work.

Guru subscribers can do the same and also add Semrush data to Looker Studio panels. Which is useful for telling a complete story.

For example, you can extract metric monitoring that help you evaluate the performance of your website in search engines.

These dynamic panels allow you to see information that can help you quickly adapt your marketing tactics.

Should you choose Semrush Pro or Semrush Guru?

By deciding between Semrush Pro and Semrush Guru, consider your specific needs and the level of data analysis required for your projects.

Choose Semrush Pro Whenen:

• You are managing SEO for just some websites
• You need basic range monitoring, site audit and keyword research functions
• You are building simple reports and does not need comparisons year after year.
• You have a small -scale content strategy or you are just beginning

Choose Semrush Guru when:

• Content creation is an important approach, and you want tools to plan and optimize with confidence
• You need automatic polished reports, compare time performance and track the classifications into the locations
• It is managing multiple websites and wants flexibility to be unlimited
• You want to track the search for chatgpt and improved technical analysis skills

The final result?

Pro is ideal to start. But Guru gives you space to grow.